Pfizer offers free samples of Lipitor via mobile coupons

August 14, 2006

Pfizer is offering free samples of its cholesterol-lowering drug Lipitor (atorvastatin) via mobile coupons. Working with mobile technology firm ipsh!, patients can redeem a 30-day free -rial size of Lipitor through text-message mobile coupons.

Pfizer offers free samples of Lipitor via mobile coupons

Pfizer is offering free samples of its cholesterol-lowering drug Lipitor (atorvastatin) via mobile coupons. Working with mobile technology firm ipsh!, patients can redeem a 30-day free -rial size of Lipitor through text-message mobile coupons. Patients simply call a toll-free number and press the 1 key to request the mCoupon on the mobile phones. Once users receive the mCoupon, they show the text message and prescription to the pharmacist to have their free trial Rx filled. Pfizer is embarking on the mobile campaign as part of an integrated marketing effort that is promoting Lipitor through posters, which include the SMS (text message) information, located in more than 20,000 doctors' offices nationwide.

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