The White House Office of National Drug Control Policy (ONDCP) is launching its first major federal effort to educate parents about teen prescription drug abuse. This national public awareness campaign will begin with advertising during this year's Super Bowl and is ONDCP's first paid TV advertising targeting parents in nearly two years. The effort includes broadcast, print, and online advertising, community outreach, and new print and online resources to help parents and communities combat the trend of teen prescription drug abuse.
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