NACDS releases study on product introductions

What’s the best way to launch a new product? NACDS has issued a new study on new product introductions, chartered by the NACDS Advisory Board and conducted by PricewaterhouseCoopers. The Advisory Board concluded that a new, multifunctional approach with enhanced trading partner collaboration-from the initial presentation of the new item concept through a rigorous post-launch evaluation of the process-is necessary to drive profitable sales for both retailers and manufacturers. The study is available at