This episode breaks down how PBMs conduct inventory audits, the sourcing and timing issues that trigger recoupments, and how pharmacies can prepare and push back.
|Articles|October 19, 2007
Mirixa introduces pharmacy marketing newsletter
Mirixa offers customizable newsletter, RxFYI, free newsletter for pharmacies
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Mirixa recently announced the creation of RxFYI, a weekly electronic newsletter. The free newsletter can be customized by pharmacies and is intended to enhance patient loyalty and generate revenue. Mirixa will provide participating pharmacies with the newsletter's content, manage the advertising, and provide participating pharmacies with all the marketing tools to promote patient registration.
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