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|Articles|October 19, 2007

Mirixa introduces pharmacy marketing newsletter

Mirixa offers customizable newsletter, RxFYI, free newsletter for pharmacies

Mirixa recently announced the creation of RxFYI, a weekly electronic newsletter. The free newsletter can be customized by pharmacies and is intended to enhance patient loyalty and generate revenue. Mirixa will provide participating pharmacies with the newsletter's content, manage the advertising, and provide participating pharmacies with all the marketing tools to promote patient registration.

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