The partnership’s revolutionary new product is set to premiere at the National Association of Chain Drug Stores’ Total Store Expo in Boston, Massachusetts, kicking off on August 17, 2024.
In what they are calling a revolutionary technology, MedAdvisor and the Brand Engagement Network (BEN) recently announced its new AI-driven medication advisor to assist pharmacy-patient transactions. From safely tracking patient data to enhancing customer interactions, the partnership’s newest tool will help pharmacy owners streamline their services while maximizing profits.
“The integration of advanced AI solutions into pharmacies’ patient engagement services will help to improve customer experience and reduce burden on pharmacy staff. Our AI-enabled medication advisor represents MedAdvisor Solutions' commitment to digital innovation, as well as our commitment to elevating patient engagement and empowering pharmacies to deliver superior care efficiently,” said Rick Ratliff, CEO of MedAdvisor Solutions.1
While it may seem like a new type of technology taking over the pharmaceutical space, artificial intelligence (AI) is not new to health care. From its introduction to health care in the mid-20th century to the increasing familiarity it’s been receiving in the general public the last few years, health care providers have expressed both their acceptance and hesitation when it comes to the integration of AI.
According to an American Medical Association survey, 65% of physicians saw definite or some benefit regarding the use of AI, and 30% were more excited about AI tools than they were concerned. However, 29% were more concerned than excited, and 41% of respondents were equally excited and concerned.2
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While mixed opinions surrounding AI may owe to the technology’s unfamiliarity among average Americans, the benefits of new AI tools reaching businesses worldwide are to streamline operations and drive profits for any organization looking to improve their bottom line. And with the newly announced partnership between MedAdvisor and BEN, pharmacists around the country will be able to reap the benefits AI has the power to offer.
“Patients deserve quick and accurate answers regarding their health care. Our AI offers a safe, private experience to help patients with everything from learning about a new medication to scheduling a vaccination appointment, ultimately improving patient outcomes and public health,” said Paul Chang, co-CEO of BEN.1
Above all things that the partnership’s new technology will provide, its main function is to offer personalized engagement to enhance patients’ health care experiences while simultaneously reducing pharmacists’ stressors and burdens behind the counter. Furthermore, it’s designed for patients to receive personalized communications regarding the management of their medications. It is also designed to answer complex medication inquiries and assist patients living with rare diseases and medical complications.
The advanced technology allows both patients’ health and data to stay safe and secure. Designed to elevate adherence, awareness, and education, the personalized technology has the power to quickly and safely emanate sensitive information to its patients.
“The medication advisor’s unique data architecture creates a secure environment for patient insights and proprietary pharmacy content, ensuring HIPAA compliance and minimizing the risk of inaccuracies and bias. Its responses are derived from a curated, customizable repository of approved content, offering pharmacies flexibility in incorporating vetted information and underscoring MedAdvisor Solutions’ unparalleled commitment to information security and privacy,” according to MedAdvisor’s news release.1
While cybersecurity and protecting patient information has grown into an increasingly pressing issue within health care, communication and building patient-pharmacist relationships has also become more difficult as technology begins to take over for human interactions; that is not the case with MedAdvisor’s new human-modeled AI advisor.
The new product is powered by a human avatar designed to assist both pharmacists and their patients with 24/7 multilingual support. Furthermore, it’s designed to cater to specific age groups as well, with the ability to communicate clearly and articulately for older patients while it can talk in a more conversational tone for younger patients.
A specific feature of the medical advisor that will be especially beneficial for pharmacists is its ability to offer vaccination education. “By delivering credible information, alleviating patient concerns, and streamlining the vaccination process, the advisor gives time back to the pharmacists to focus on more urgent patient interactions,” they wrote.1
For those interested in seeing a demonstration of how the advisor works, a life-sized version of the AI technology will be on display at the National Association of Chain Drug Stores’ Total Store Expo in Boston, Massachusetts, from August 17-19.
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