Marketing Techniques for Rainbow Drug Store

Writing op-eds, speaking at community centers, and participating in local 5K events are just a few ways to generate buzz about your pharmacy–for free.

Don Arthur, RPh, discusses what lays ahead in independent pharmacy, from clinical care to success stories.

According to commentaries published in the Annals of Internal Medicine, doctors remain split on the question.

Mark Szilagyi, co-owner and pharmacist at Gateway Pharmacy, a member of the Good Neighbor Pharmacy network, joins Drug Topics to discuss the role his pharmacy plays in his Phoenixville, Pennsylvania community.

Sometimes, paid advertising isn’t the best way to get the word out.

According to a recent study, the association between employment status and contraceptive use observed in a period before the Affordable Care Act (ACA) was not found after the ACA ended.