Independent pharmacists must not only prioritize patient care, but also financial stewardship, to maintain a confident business outlook amid industry headwinds.
Independent pharmacists have long been among the most trusted, accessible healthcare providers. But these providers operate within a complex and often unpredictable healthcare ecosystem. While they remain optimistic in their outward approach, behind the counter, many grapple with operational challenges, including tight cash flow, rising expenses and evolving reimbursement models.
Independent pharmacists must not only prioritize patient care, but also financial stewardship, to maintain a confident business outlook amid industry headwinds. Financial fluency has become crucial for keeping pharmacy doors open, and a financial check-up has the potential to usher in long-term stability for independent pharmacies.
Where Mission Meets Margin
Most pharmacy owners don’t get into this line of work to scrutinize spreadsheets — they start their businesses to help the people in their communities. But now more than ever, pharmacy operators need to pay close attention to their financial health to ensure the long-term success of their business. Financial pressures tied to reimbursement rates, and an evolving regulatory landscape have made cash flow the defining factor in long-term sustainability. In fact, in a 2024 National Community Pharmacists Association (NCPA) survey, 99% of respondents said they experienced a reduction in the reimbursed dollar amount of prescription medications at the point of sale.
It’s no longer enough for independent pharmacists to rely on instinct or routine. Decisions like how much inventory to carry, when to automate processes, or how to diversify revenue streams should be grounded in data. This data-driven clarity creates the foundation for smarter financial operations.
Operational Gains, Patient-Focused Results
One way pharmacy owners are addressing challenges related to rising expenses and shrinking margins is by turning to efficiency-focused solutions. Technology and automation are helping to streamline processes, lower costs and ensure that the majority of pharmacists’ valuable time and attention can be spent on patient care.
For example, inventory management systems can help pharmacies avoid tying up thousands of dollars in excess stock, particularly with specialty medications. These platforms also help reduce the risk of out of stocks, overordering, or expiration-based losses, all of which can quietly erode margins over time.
Automation can also open the door for more efficient patient engagement. For example, integrated with McKesson’s Adherence Performance Solution (APS), a small, rural pharmacy in Oxford, NY was able to achieve more than a 10% increase in average Proportion of Days Covered (PDC) in two adherence categories. Prescription refills also increased from 3.6 to 10 fills per patient.
Tools that support refill reminders, patient education and tailored health communications help pharmacies stay connected beyond the counter. This kind of proactive outreach can lead to better medication adherence and improved health outcomes, all while reinforcing the pharmacy’s role as a trusted care partner.
Reimagining Revenue
Prescriptions will always be a foundational service for independent pharmacies, but for long-term financial success, pharmacy owners must explore additional revenue streams. Successful owners are expanding their offerings and rethinking how every customer interaction can deliver value, including expanding over-the-counter (OTC) product selections, offering immunizations and point-of-care testing, as well as additional specialty care offerings like long-term care at home.
Consider the OTC section. More community pharmacists now recognize the value of a convenient front-end, stocked with the right product selections, supplements and condition-specific items to meet patient needs. Thoughtfully curated OTC sections are critical to boosting revenue and deepening customer relationships. As prescription reimbursement becomes more unpredictable, these high-margin, cash-based sales offer additional stability for independent pharmacies.
There’s great opportunity to be found in identifying the specific needs of each community and delivering value in ways that build loyalty and trust with community members. Whether it’s expanding clinical services or offering seasonally relevant product selections (such as OTC allergy medications in the spring or sunscreen in the summer), every meaningful touchpoint can make a substantial difference in a pharmacy’s bottom line.
From Stability to Stable Growth
Regularly reviewing key performance indicators such as payroll ratios, inventory turns, and gross margins gives independent pharmacy owners a clear picture of their pharmacy’s performance and efficiency. In today’s rapidly changing environment, independent pharmacy owners need to stay nimble and think ahead to keep pace with shifting community demands and economic trends. For those unsure where to begin, resources like RxOwnership provide financial reviews and benchmarking support at no cost or obligation, helping to identify potential areas for improvement.
Even modest improvements can free up capital that can be reinvested into technology, patient services or professional development. This isn’t just cost-cutting; it’s about strategic decisions to support long-term growth, so you can continue supporting the needs of your patients and local community.
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