AmeriHealth promotes generic drug usage with free samples

Pharmacies may not like this, but AmeriHealth is offering New Jersey doctors a way to dispense free samples of generic drugs in a move to encourage generic drug use and keep down the cost of prescription drugs. Patients receive generic samples for one course of treatment, usually a 30-day supply. AmeriHealth is working with California-based MedVantx, which provides programs that offer generic and OTC drugs as first-line therapy. MedVantx has installed automated sample dispensers, ATM-like devices that contain a variety of generic medicine samples for physicians to dispense.

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