Although 65 million Americans have hypertension, nearly 70% of U.S. patients do not have their blood pressure (BP) controlled to goal. "We need to do a better job getting patients to understand that uncontrolled BP is associated with an increased risk of cardiovascular events, vascular disorders and endothelial dysfunction, metabolic syndrome and Type 2 diabetes, target organ damage, and dementia," said Thomas Giles, M.D., a professor of medicine at Louisiana State University School of Medicine in New Orleans. Giles addressed a media briefing on hypertension guidelines that was held recently in New York City. The event was sponsored by Novartis.