Front End Sales and Marketing

Latest News

Drug Manufacturer Coupons: Charitable Assistance or Marketing Tool?
Drug Manufacturer Coupons: Charitable Assistance or Marketing Tool?

May 31st 2023

The frequency of drug manufacturer coupon utilization is associated with more market competition—but not patients’ out-of-pocket costs.

Preparing to Counsel Patients on OTC Hearing Aids
Preparing to Counsel Patients on OTC Hearing Aids

October 3rd 2022

Now #Trending: Picking and Choosing Items to Stock the Front-End
Now #Trending: Picking and Choosing Items to Stock the Front-End

July 27th 2022

Four Tactics to Bring New Customers Into Your Independent Pharmacy
Four Tactics to Bring New Customers Into Your Independent Pharmacy

July 15th 2022

Prescription to OTC Switches A Boon for Pharmacy Front End
Prescription to OTC Switches A Boon for Pharmacy Front End

July 13th 2022

Latest CME Events & Activities

OTC Treatment Strategies to Optimize the Management of Allergic Conjunctivitis (Pharmacy Technician Credit)

2.0 Credits / Ophthalmology/Optometry, OTC

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OTC Treatment Strategies to Optimize the Management of Allergic Conjunctivitis (Pharmacist Credit)

2.0 Credits / Ophthalmology/Optometry, OTC

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Oral Chemotherapy Parity Legislation: Opportunities for Cancer Care Equity

1.0 Credit / Law, Oncology

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Therapeutic Advancements in Allergic Rhinitis: The Pharmacist’s Role in Improving the Use of OTC Treatments

2.0 Credits / OTC

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Therapeutic Advancements in Allergic Rhinitis: The Pharmacist’s Role in Improving the Use of OTC Treatments (Pharmacy Technician Credit)

2.0 Credits / OTC

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Preventing and Managing Controlled Substance Diversion Across Health Care Settings

2.0 Credits / Law

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Risks and Liabilities in Pharmacy Practice

1.0 Credit / Law

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The Role of Daily Photoprotection and Antioxidants in Sun Protection: A Guide for Pharmacists and Pharmacy Technicians (Pharmacy Technician)

1.0 Credit / Dermatology, OTC

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The Role of Daily Photoprotection and Antioxidants in Sun Protection: A Guide for Pharmacists and Pharmacy Technicians

1.0 Credit / Dermatology, OTC

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Skin-Related Changes in Persons With Diabetes: Using Ceramides to Address Skin Barrier Dysfunction

1.0 Credit / Dermatology, OTC

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Adjunctive Therapies in Atopic Dermatitis: Understanding the Role of the Skin Barrier and Microbiome in Disease Management (Pharmacy Technician Credit)

1.0 Credit / Dermatology, OTC

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Skin-Related Changes in Persons With Diabetes: Using Ceramides to Address Skin Barrier Dysfunction (Pharmacy Technician Credit)

1.0 Credit / Dermatology, OTC

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Understanding the Role of Ceramides in Acne Management: Opportunities to Improve Clinical Outcomes (Pharmacy Technician Credit)

1.0 Credit / Dermatology, OTC

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Understanding the Role of Ceramides in Acne Management: Opportunities to Improve Clinical Outcomes

1.0 Credit / Dermatology, OTC

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Adjunctive Therapies in Atopic Dermatitis: Understanding the Role of the Skin Barrier and Microbiome in Disease Management

1.0 Credit / Dermatology, OTC

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Background and Key Concepts in Biosimilars: Improving Awareness and Addressing Common Concerns

1.0 Credit / Law

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Examining Patient Burden in Atopic Dermatitis: Understanding Treatment Barriers and Optimal Use of OTC Skin Care Products, featuring a Caregiver Perspective

0.5 Credit / Dermatology, OTC

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Examining Patient Burden in Atopic Dermatitis: Understanding Treatment Barriers and Optimal Use of OTC Skin Care Products, featuring a Caregiver Perspective (Pharmacy Technician Credit)

0.5 Credit / Dermatology, OTC

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Clinical Conversations With the Cancer Care Team: Striving for Equitable Access to Oral Anticancer Medications

1.5 Credits / Law, Oncology

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Maximizing Patient Safety and Efficacy With Oxymetazoline OTC Products and the Management of Nasal Congestion: A Pharmacist's Guide to Optimal Use

2.0 Credits / OTC

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Maximizing Patient Safety and Efficacy With Oxymetazoline OTC Products and the Management of Nasal Congestion: A Pharmacist's Guide to Optimal Use (Pharmacy Technician Credit)

2.0 Credits / OTC

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