Before the concept of "networking" became necessary, professional colleagues were often friends as well as peers, gathering regularly to compare notes, have fun, and support each other through difficult times. The loss of that connection has impoverished today's practice of pharmacy.
The best technique for counseling patients is a combination of Show & Tell and the Indian Health Services questions. If pharmacists could quickly decide which prescriptions needed extended counseling, they could employ this approach when it is most necessary. Now there's an algorithm for that.
Pharmacy in the 21st century will be more integrated into provision of health services than ever before. Electronic health records will become increasingly important, as will e-prescribing, prescription data, pharmacist intervention/counseling, and collaboration with other healthcare providers.
Pharmacy mistakes can sometimes lead to injury or even death. Pharmacists can be held liable in a civil suit for money damages; now a pharmacist in Ohio may be convicted of a criminal charge in the accidental death of a two-year-old girl. It is possible that the effect of criminal liability upon professional practices will worsen outcomes rather than improve them.
As many a pharmacist can testify, sometimes a momentary encounter makes an impression that will last a lifetime.
"A pharmacist on the line is a priority; I won't make a pharmacist wait unnecessarily. When a colleague calls me, I'll drop everything to take that call."
Direct-to-consumer advertising is an idea that won't win any fans among pharmacists.
Pharmacists can interact directly and personally with patients only during counseling. This practice reduces the risk of mechanical prescription errors and shows patients what the pharmacist's education and training were all about.
Pharmacists who are motivated to educate themselves about the treatment of chronic pain can relieve suffering and improve lives.
A middle-aged pharmacist contemplates intimations of mortality.