3. Tap into Digital Media
Justin Wilson, PharmD, relies heavily on a social media presence to promote his seven pharmacies in Oklahoma. He outsources it to professionals to create and manage the social media accounts for his stores.
“We do a mix of fun posts, educational, and informational posts, and some marketing mixed in,” he explains. “Outsourcing helps us keep up consistency with our messaging, but also can alert us when patients have issues or questions through those platforms.”
NCPA’s senior director of Store Operations and Marketing Gabe Trahan says it’s not so much the media as it is the message. People choose a pharmacy, he says, “by how much you can convince them it’ll be a better experience in your store.”